Purpose by Amouage (unisex)
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- 100% authentic: every decant bottle is filled with an authentic fragrance.
- Glass bottle, labelled with the name of the perfume and refillable.
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Olfactory profile
Description
Purpose | Unisex Spicy Woody Fragrance
Discover Purpose, a creation by Amouage, launched in 2023 and composed by Quentin Bisch. This unisex fragrance belongs to the spicy woody olfactory family and aptly embodies the spirit of the house.
Purpose unfurls a dry, mineral incense, lifted by pink pepper and pimento berry, over a base of sandalwood, papyrus, suede, saffron and akigalawood. The house describes it as a lone frankincense tree in the desert, its branches stretched towards the sky: the overall effect stays understated and slightly arid, closer to a smoky, resinous wood than to a sweet oriental, with a discreet rose acting as a binder. It is aimed at those looking for a unisex woody incense, to be worn mainly in the cooler months, by day as well as in the evening. This is the eau de parfum with a 20% oil content, not to be confused with Purpose 50, the 50% extrait released in 2025, which is a distinct fragrance with a slightly vanilla-tinged base.
Olfactory notes
Top notes: Bergamot, Pink pepper, Frankincense (olibanum), Pimento berry. Heart notes: Rose, Sand vetiver, Sandalwood, Papyrus. Base notes: Saffron, Suede, Mystikal, Akigalawood.
Why choose Purpose?
- A dry, mineral Omani frankincense, the house's historic signature.
- Pink pepper and pimento berry for a spicy, vibrant opening.
- A heart of sandalwood, papyrus and vetiver that establishes a smoky, resinous wood.
- Saffron, suede and akigalawood in the base, for long wear and a generous sillage.
- Unisex and assertive, designed for autumn and winter, from the office to the evening.
About Amouage
Founded in 1983 in Muscat, at the request of Sultan Qaboos and on the initiative of Prince Sayyid Hamad bin Hamoud Al Busaidi, Amouage was built around Omani frankincense and costly raw materials, entrusted to renowned perfumers. The house occupies the top end of niche perfumery, with sculptural bottles and high concentrations of perfume oils: 20% for Purpose, with one week of maceration and three weeks of maturation. Under the creative direction of Renaud Salmon, the style has refocused around narrative collections such as the Odyssey Collection, of which Purpose forms chapter III, “Escape”, alongside Guidance, Lineage and Search.
Why choose an AmaruParis sample? All our fragrances are 100% authentic, decanted directly from the original bottles of the great houses. The 1 ml to 50 ml sizes let you test, travel light or simply vary your olfactory signatures without investing in a full bottle.
Is it the original perfume?
All our decant bottles are filled with 100% authentic fragrances.
Is the decant bottle labelled?
Yes, every decant bottle carries a clear label with the name of the perfume, so you always know what you are wearing.
Is the bottle refillable?
Yes! The bottle unscrews easily, so you can refill it or switch to another perfume whenever you like.
Are the bottles made of glass?
Yes, the bottles are made of glass, which preserves the perfume better and gives a smoother, more even spray.
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The story of Amouage
Why choose the sample size?
Choosing a perfume sample is the best way to discover a fragrance without taking a risk. Unlike a full bottle, the sample size lets you test a perfume over several days, see how it develops on your skin and check that it really suits your style. It is also an ideal way to explore a wide selection of niche perfumes and major brands at a lower cost. Practical, affordable and commitment-free, a perfume sample helps you make an informed choice before investing in a larger size.
Tips for use
The secret to longer wear
For your perfume to really last, start by moisturising your skin. Apply an unscented lotion, wait two to three minutes, then spray. Moisturised skin holds the fragrance, from the first accord to the last base notes.
The connoisseur's tip
Fabrics hold perfume even better than skin. A light spray on a scarf or a coat is enough: the sillage lingers for several days and comes back to life with every movement.